Dermalogica hosted a one day (re)Define the Future symposium with a primary message of achieving
success in a tough economy. More than 300 skin therapists, students, and spa owners attended the event, which was
held at the Institute of Contemporary Art in Boston. The event included presentations by Jane Wurwand , founder of
Dermalogica and The International Dermal Institute; Diana Howard , vice president of technical development at
Dermalogica; and Annet King , global director of training and development at Dermalogica. "Skin therapists
must become indispensable as skin health providers if they want to increase business while consumers are looking
for ways to cut expenses," says Wurwand. "Luxury and pampering are entirely disposable when clients
want to tighten their financial belts. There's no better time to pick up the phone and ask your most profitable
clients to refer their friends, to tell them you have the tools they need to achieve the skin results they
want." The event also included new product..
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